Post by account_disabled on Jan 6, 2024 5:00:57 GMT 1
70% of the clothing produced ends up incinerated or in a landfill and, in times like Black Friday , consumption multiplies with data indicating that we buy 60% more clothing than 15 years ago , according to the European Union . Hence the birth of #NoCompresModaBasura. The world that moves around trends, and always having the latest, creates a need to buy 'compulsively', which means an accelerated and low-cost overproduction of clothing in poor countries. In Spain, 65% of our garments belong to fast fashion brands.
The objective of this initiative is, above all, to stir the consciences of consumers by remembering how "highly polluting the textile industry system is", as it is presented today. In fact, it is the second most polluting industry Phone Number List in the world according to the Environmental Impact of the Textile Industry study carried out by the European Parliament. The message, therefore, is not not to buy but to "think before you buy" and look for the most sustainable alternative. "On November 27, the media will focus on reporting data on Black Friday consumption . But we want, in addition to that, to talk about the impact that this uncontrolled consumerism has in the most creative way possible.
If we stop buying in fast fashion stores and protest, we will be closer to achieving change and saving the planet," say the creatives from the Brother Madrid School, Alejandra Rodríguez and Ana Hernández. For this reason, they have carried out a creative poster action in the commercial area of the center of Madrid in protest against the environmental impact of the textile industry in the context of Black Friday, when fashion purchases multiply . This initiative begins on social networks to communicate the impact of the textile industry on the planet by two young students from the Brother Madrid Creative School, but it does not intend to remain solely on social networks, but rather "as the beginning of a great debate." TECHNICAL SHEET Action: Creative posters.
The objective of this initiative is, above all, to stir the consciences of consumers by remembering how "highly polluting the textile industry system is", as it is presented today. In fact, it is the second most polluting industry Phone Number List in the world according to the Environmental Impact of the Textile Industry study carried out by the European Parliament. The message, therefore, is not not to buy but to "think before you buy" and look for the most sustainable alternative. "On November 27, the media will focus on reporting data on Black Friday consumption . But we want, in addition to that, to talk about the impact that this uncontrolled consumerism has in the most creative way possible.
If we stop buying in fast fashion stores and protest, we will be closer to achieving change and saving the planet," say the creatives from the Brother Madrid School, Alejandra Rodríguez and Ana Hernández. For this reason, they have carried out a creative poster action in the commercial area of the center of Madrid in protest against the environmental impact of the textile industry in the context of Black Friday, when fashion purchases multiply . This initiative begins on social networks to communicate the impact of the textile industry on the planet by two young students from the Brother Madrid Creative School, but it does not intend to remain solely on social networks, but rather "as the beginning of a great debate." TECHNICAL SHEET Action: Creative posters.